VIRTUAL REALITY FOR
TRADE FAIR MARKETING
The company Matrix is one of the world’s leading makers of fitness equipment. In order to differentiate them further from other manufacturers, MXO Media created a virtual reality showroom that allowed users to experience the newest line of cardio and functional training devices. The technology got so much attention that Germany’s biggest economic newspaper Handelsblatt, wrote an article about it.
WORK REQUIRED
Matrix decided to give MXO a central spot at their FIBO 2015 booth. Their plan: Attract as many people as possible and show the innovative capacity of their brand by displaying the world’s newest technology, virtual reality.
OUR STRATEGY
MXO’s virtual reality product „clubVR“ was made for architectural, photo-realistic visualizations of anything ranging from fitness clubs to high-end living apartments. You can find more information about the product at www.clubvr.net
