GERMAN SAFETY & ENGINEERING
“Baier Bertram Plastik” (BBP) is a company specialized in injection molding of synthetic materials. In the three-generation old enterprise there never was a directly sold product until now. MXO has created a classic advert for their first in-house product. A child safety seat.
WORK REQUIRED
Our customer wished for a cute story that would show the world through the eyes of a child: A bit unrealistic, but all the more dreamy. After two meetings and some intensive brainstorming, our creative director came up with a perfectly suitable story for the product.
OUR STRATEGY
The story evoques fantasy and the dreams through the eyes of a kid in order to display the childhood and the importance of safety for those who are careless and weak. The hedgehog had to be CGI, animated and integrated into the scene as well as a driving rig for the soap box.
